Internet marketing and software
The days of building a site and expecting people to just find it are long gone. It is no good just uploading your Website and leaving it to its own devices – nowadays, you need to be a bit more proactive if you want to drive targeted visitors to your virtual door.
When someone types a keyword into a search engine that is related to the products and services that your company offers, does your web page come up in the top ten matches or does your competitor?
If your site is not listed on the first couple of pages then it might as well not be there at all because no one is going to find it, no matter how many search engines you are registered with.
This year, on line advertising is expected to rise by 85% to become an industry worth £650 million. It is the biggest growth area for advertising.
So what can you do to ensure that your Website is working for you?
I have a few suggestions that will drive quality traffic to your site that won’t cost you the earth.
Whilst there are many options to promote your Website, the following software solutions are just a few to get you started and are considered the best in their particular field.
The first step to getting more website traffic is getting your site included in search engines. The big three search engines – Google, Yahoo! and MSN, these three attract 95% of all searches.
Click the following three links to get listed.
Add your URL to Google
Yahoo! Submit Your Site
Submit your site to Live Search (MSN)
If you are small to medium sized business that is looking to make money on the web, one of the first challenges you will be confronted with is how to drive traffic to your website. Since over 70 percent of Internet traffic comes through the search engines, small businesses must figure out how to get their websites listed in the top search engine directories.
SEO short for Search Engine Optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. Search engine optimization (SEO) can help your site rank higher in the search engines, giving you more traffic and more conversions. There is no quick fix and instant results in SEO, takes time and a lot of work.
You may or may not be aware of the fact that there's a lot of information being sold on the internet about SEO (Search Engine Optimization). And most of this information is confusing, controdictory and out of date, the only true source of information is the Search Engines themselves. Click on the following link for webmaster resources that will help you with your seo optimisation and indexing questions.
Google - http://www.google.com/webmasters
Yahoo - http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html
MSN - http://webmaster.live.com/
Improving a web site's search engine visibility and competing with other web sites for a top position isn't easy. Without the right tools, it's virtually impossible. The best tool on the market is WebPosition.
WebPosition 4 Professional Edition
WebPosition 4 by WebTrends delivers end-to-end management of the entire Search Engine Optimization (SEO) process. WebPosition 4 provides all the tools required to optimize a web site's visibility and overall ranking performance with search engines.
From keyword rank benchmarking and trending across 400+ search engines to keyword research via integrated Wordtracker and web page optimization with WebPosition's Page Critic, WebPosition 4 is a one stop shop for all of your SEO needs. WebPosition 4 includes a summary dashboard, trend graphs, essential off-site metrics (link popularity and search engine saturation reporting) and 200+ new search engines. . more info.
"WebPosition allows me to compete for the most popular keywords and immediately see the results of my changes and how they affect my rankings. Bottom-line, WebPosition is the best investment I have made since opening my doors."
-Hal Jones, President.
Diesel Media Group
Price: |
$149.00 - WebPosition 4 SE |
| $389.00 - WebPosition 4 PRO | |
Format: |
Downloadable software |
| Visit the WebPosition website |
Link Building is the process of getting other websites to link to your website. This is one of the most important tasks you can undertake to promote your website in the search engines.
Search engines look increasingly to links to determine whether a website is relevant to a search, and assign a page rank to your website based upon the quantity & quality of links to it. This page rank, combined with the content of your website, will determine your search engine position for particular search queries.
Links pointing to your website are probaly the most powerful off-page factors determining your search engine ranking. Link building is a time-comsuming task and this is why so many websites rank poorly. Many website owners do not know about the importance of links or they don't have the time or patience to undertake a link building campaign.
A top ranked SEO tool, SEO Elite is all about convenience – While it is equally strong in analyzing on-site and off-site optimization, the advanced link-analysis tools in SEO Elite give you amazing amounts of information to help you in your link building efforts.
SEO Elite
SEO Elite offers a massive collection of traffic generating tools; reveals how a webpage ranks high in search engines, finds high PageRank sites, finds Super Affiliates, monitors reciprocal links on partner sites, backlink search, reveals how many and which pages each major search engine has indexed, regular updates of your search engine rankings, analyzes and compares special search commands on Google, reveals exactly which sites your competitors are advertising on, uncovers penalized sites you may be linking to, finds link exchange partners, and submit articles to article directories.
more info.
Price: |
$167.00 |
Format: |
Downloadable software |
| Visit the SEO Elite website |
A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines.
SEO Book.com is a leading SEO blog by Aaron Wall (guru) covering the search space. It offers marketing tips, search analysis, and whatever random rants come to mind. ;) The first version of my popular SEO Book came out in December of 2003. I have probably revised it about 50 times since then. more info.
Price: |
FREE |
Format: |
Online Information |
| Visit the SEOBOOK website |
Article Writing is the one of the most important & effective form of marketing and promotion that guarantees your success & business profits. It is the ideal strategy to reach your target market and to compel them that you are the best!. Article writing and publishing is the best technique to maximize incoming links to your site and to acquire heavy targeted traffic. In addition, article publishing is the best way to establish yourself as an authority or expert in your field of activity, and it is the best way to "pre-sell" your products or services.
PRweb.
Either write, or get someone to write, a load of articles about your business/product/service, include links back to your site and submit them to PRweb. These will be picked up by other websites and in the directories themselves, and each place that publishes your article will give you a back link. more info.
Price: |
$80.00 - STANDARD VISIBILITY |
Format: |
Online Solution |
| Visit the PRWeb website |
PressBox
Pressbox is the UK aquivalent, not as big or effective but has become one of the pre-eminent online media resource portals acting as an online hub between opt in journalists and PR organisation and business. more info.
Price: |
FREE |
Format: |
Online Solution |
| Visit the Pressbox website |
- Get into Bed with Google: Top Ranking Search Optimisation Techniques
- Call to Action: Secret Formulas to Improve Online Results
- Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
- Online Marketing Handbook: How to Sell, Advertise, Publicize and Promote Your Products and Services on the Internet
The SEO Book Training Program consists of over 100 cross referencing online training modules that allow you to learn SEO one piece at a time. Many modules also include how to videos and other bonuses like spreadsheets of common keyword modifiers and an example of aligning keyword research data with site structure and on page optimization. As a value added service, we also offer an exclusive community forum where hundreds of webmasters offer each other helpful advice to build their websites and profits. more info.
Aaron Wall’s SEO Book is the best guide I have found for getting serious web visibility. Professor J. Michael Steele The Wharton School -- University of Pennsylvania
Price: |
$100 per month |
Format: |
Online Course |
| Visit the SEOBOOK website |
SEOmoz provides companies around the world with consulting, Internet marketing and search engine optimization services. Although our home offices in Seattle, WA serve as our base of operations, we're frequently found globetrotting across the US, Canada & Europe. Our goal is to provide a high level of service and education to businesses, individuals, non-profits and government organizations so they can best leverage the unique reach of the Internet to increase visibility and achieve success.
Price: |
£25 per month |
Format: |
Online Course |
| Visit the SEOMOZ website |
Google Analytics
Google Analytics has been
re-designed to help you learn even more about where your visitors come from and how they interact with your site. more info
Google Adwords
No matter what your budget, you can display your ads on Google and our advertising network. Connect with potential customers at the magic moment they're searching for your products or services, and only pay when people click your ads.
more info
Google Webmaster Central
The one-stop shop for webmaster resources that will help you with your crawling and indexing questions, introduce you to offerings that can enhance and increase traffic to your site, and connect you with your visitors. more info
Yahoo! Search Marketing UK
Allows you to buy online marketing from Yahoo!. Advertise on Yahoo! Search and other partner sites with the Sponsored Search program.
more info
XML sitemaps
Create an XML sitemap format that can be submitted to Google to help them crawl your website better.
more info
ISEDB
Internet Search Engine Guide to Search Engine Marketing and News.
more info
Bruce Clay
ward winning internet marketing tutorials and services: Search Engine Optimization, PPC, analytics, email, design and branding marketing site. Information and advice, SEO training, placement, submission, services and tools at bruceclay.com.
more info
Yahoo! Local UK
Find UK businesses and services with Yahoo! Local UK. Information on local services and businesses including user reviews, maps and driving directions. more info
Google Local Business Center
Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you.
more info
Affiliate Window
Affiliate network offering tracking and management solutions for maintaining an affiliate program. more info
GoToMyPC
GoToMyPC is the fast, easy and secure way to access your PC from any Web browser or wireless device in real time. more info
eFax - Email Fax Services
eFax Internet fax services let you send & receive faxes anywhere you can receive email or web. Receive voicemail by email. more info
